Heidi Enwald works as an university lecturer at Information Studies, University of Oulu, Oulu and as a post doc researcher at Information Studies, Åbo Akademi University, Turku, Finland. She holds master’s degrees from Biochemistry and Information Studies. She defended her doctoral thesis in Information Studies at the University of Oulu in December 2013. Heading of her thesis was ”Tailoring health communication: the perspective of information users´ health information behaviour in relation to their physical health status”. She has conducted research on health information behaviour, health information literacy and health communication since 2008. Enwald has taken part in several multidisciplinary health-related research projects.